For Spectrum’s new headquarters ESI Design created a series of monumental video displays to highlight and foster the company’s innovative, hard-working culture. We collaborated closely with stakeholders and future users to create a package of evergreen and dynamic media. Our approach combined iconic imagery representing the cities Spectrum servers with data visualizations of activity on the Spectrum Network, as well as motion graphics palate-cleansers, and set of sleek templates for easy content authoring. Finally, we brought the space to life with a tech-inspired, multi-channel sound score.

As Creative Director on the project, I guided the project from pitch through production, collaborating with the client and design teams at each step.

Spectrum wanted to engage employees and visitors alike with this new communication channel. We worked with them to define the communication strategy, focusing on their Brand, People, Technology, and Scale. We developed a fresh look for the brand for the installation: softly shaded layers in isometric space, with angles based on the arrow of the Spectrum logo. We worked across client teams to source high-quality photography and videography of the employees on the ground. To tell the story of the network, we focused on 12 cities the company serves, highlighting their cultural icons and creating data visualizations of network activity in the city over time. Finally, we created a set of editorial templates so that the client could roll out their own content within a consistent design framework.

To maximize impact of the 30-foot-tall, custom screens we played to the strengths of the format and technology. We displayed large-scale photos of employees to heroize them and celebrate the hands-on, get-it-done values of the brand. We created visually rich, highly detailed map visualizations to take full advantage of the high resolution of the canvas.